Patanjali Ayurved Limited is an Indian consumer goods company and one of the fastest-growing FMCG (Fast-Moving Consumer Goods) companies in India. Established in 2006 by yoga guru Baba Ramdev along with Acharya Balkrishna, the company aims to promote ayurveda and traditional methods of healing through its wide range of products.
The company offers a diverse range of products including food and beverages, personal care, healthcare, home care, and more. Patanjali's product line includes items such as herbal juices, spices, honey, biscuits, nutrition supplements, skincare products like soaps and creams, haircare products like shampoos and oils.
One aspect that sets Patanjali apart from its competitors is its emphasis on using natural ingredients based on ancient ayurvedic principles. The brand has garnered a loyal customer base due to its focus on offering chemical-free alternatives to consumers.
In terms of technology innovation,
has invested in modern manufacturing facilities while keeping true to their commitment towards using traditional methodologies for production. This approach allows them to maintain high-quality standards while incorporating innovative processes where applicable.
As for collaborations or partnerships, has teamed up with various retailers both nationally and internationally to expand their market presence. Additionally,the company also collaborates with farmers across India for sourcing organic raw materials directly from farms which helps support local agriculture communities.