Bajaj Finance Limited is one of the largest non-banking financial companies (NBFCs) in India. The company operates in diverse segments such as consumer finance, SME lending, commercial lending, and wealth management. Established in 2007, Bajaj Finance has emerged as a prominent player in the Indian financial services sector.

The company offers a wide range of products and services including personal loans, business loans, home loans, credit cards, insurance services, fixed deposits, and investment options. It also provides retail financing for electronic appliances, digital products, lifestyle products and more through partnerships with various retailers across India.

Bajaj Finance stands out from its competitors due to its strong focus on customer service and innovative technology-driven approach. The company leverages data analytics and artificial intelligence to assess creditworthiness efficiently while offering quick loan approvals. Its robust risk management practices have contributed to maintaining low non-performing assets (NPAs), making it an attractive choice for both customers and investors.

Furthermore, collaborates with leading e-commerce platforms like Flipkart and Amazon to offer no-cost EMI schemes which further strengthens its market presence by providing easy access to credit for consumers purchasing goods online. This strategic partnership enables Bajaj Finance to reach a wider audience base while enhancing customer convenience.