Balaji Telefilms Limited is a leading Indian media and entertainment company based in Mumbai, India. Established in 1994 by Jeetendra Kapoor and his daughter Ekta Kapoor, the company has emerged as one of the most prominent production houses in the country.

Balaji Telefilms operates across various segments of the entertainment industry including film production, television content creation, digital media, and over-the-top (OTT) platforms. The company has produced numerous successful television shows such as "Kyunki Saas Bhi Kabhi Bahu Thi," "Kahaani Ghar Ghar Kii," "Naagin," and many others.

In addition to its television ventures, Balaji Telefilms also has an impressive presence in film production with successful releases like "Once Upon a Time in Mumbaai," "The Dirty Picture," and "Veere Di Wedding."

One factor that sets Balaji Telefilms apart from its competitors is its innovative approach towards content creation. The company has been at the forefront of leveraging technology for storytelling through their diverse range of content across different mediums. In recent years, Balaji Telefilms has ventured into digital platforms with ALT Balaji – an OTT platform offering original web series catering to a wide audience demographic. This move reflects their adaptability to changing consumer preferences and consumption patterns. Balaji Telefilms' strategic collaborations and partnerships have further strengthened its position within the industry. Notably, it entered into a partnership with global streaming giant Netflix to produce original shows for international audiences. The company's ability to consistently deliver compelling content while embracing new technologies undoubtedly contributes to its competitive edge within the ever-evolving landscape of entertainment media.