ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata, West Bengal. Founded in 1910 as the Imperial Tobacco Company of India Limited, ITC has diversified its business across various segments including fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri-business, and information technology.

One of the key factors that sets ITC apart from its competitors is its strong focus on sustainability and social responsibility. The company has made significant investments in renewable energy sources and sustainable agricultural practices. In fact, it is one of the largest sustainable agriculture companies in India with a wide array of products under the 'e-Choupal' brand which empowers farmers through digital technology.

The FMCG segment of ITC offers a range of products including food items like snacks, packaged foods, confectionery; personal care products; education & stationery products; agarbattis (incense sticks); safety matches; lifestyle retailing through Wills Lifestyle and John Players brands among others. Their innovative approach to product development and marketing strategy has enabled them to carve out a substantial market share amidst stiff competition.

In terms of technological innovation, ITC has been at the forefront by leveraging cutting-edge technologies for improving agricultural productivity while also pioneering eco-friendly packaging solutions for their diverse product range. This commitment to innovation not only contributes to operational efficiency but also reinforces their environmental stewardship efforts.

An interesting aspect about ITC's diversification lies in its hospitality division - ITC Hotels - renowned for combining luxury with responsible luxury practices. These hotels are known for their architectural brilliance combined with environmentally sensitive initiatives making them stand out amongst other players within the industry

With regards to partnerships or collaborations, ITC has forged alliances both domestically and internationally across different verticals such as supply chain management systems integration with global partners to enhance efficiencies further showcasing how they have leveraged collaborative relationships effectively.