Marico LimitedAbout Marico Limited
Marico's flagship brands include Parachute Advansed for hair care, Saffola for healthy edible oils, Livon for premium hair serums, Set Wet for male grooming solutions, and more. These products are widely recognized for their quality and effectiveness.
One of the key factors that sets Marico apart from its competitors is its focus on innovation. The company invests heavily in research and development to introduce new technologies and formulations that cater to evolving consumer needs. For example, Marico’s Innovation Centre works on developing cutting-edge products using advanced scientific methods.
Moreover, sustainable sourcing practices are integral to Maricos operations which further differentiates it from others.In addition to product innovation, partnerships have played a significant role in enhancing Marico's offerings; one notable collaboration being with global giant Revlon Inc., through licensing agreement where they launched exclusive range under brand name 'SetWet' specifically catering men personal-grooming segment
. The combination of innovative technology adoption along with strategic collaborations has enabled Marico Limited to stay ahead of the competition while maintaining a strong foothold in both domestic and international markets.