Varun Beverages Limited (VBL) is a leading bottling company and one of the largest franchisee beverage producers for PepsiCo in the world. The company operates across South Asia, Africa, and the Middle East, with an extensive production and distribution network.

VBL's core business includes manufacturing, selling, and distributing a wide range of beverages including carbonated soft drinks (CSD), non-carbonated beverages (NCB) like packaged drinking water, enhanced water, juices, juice-based products, energy drinks under various owned or licensed brands such as PepsiCo. It also offers its own brand - 'Nimbooz' lemon drink in India.

The company has implemented innovative technologies to ensure efficient production processes that meet international quality standards. VBL focuses on sustainability by incorporating eco-friendly practices in its operations while continuously improving efficiency.

One aspect that sets Varun Beverages apart from its competitors is its widespread geographical presence and strong distribution networks. This enables them to reach a large customer base effectively. Additionally, their strategic partnerships with global beverage giants like PepsiCo have contributed significantly to their success.