Whirlpool of India Limited is a subsidiary of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. Established in 1960, Whirlpool entered the Indian market with its top-of-the-line refrigerators and washing machines. Over the years, it has expanded its product range to include air conditioners, microwave ovens, built-in kitchen appliances, small domestic appliances, and more.

One factor that sets Whirlpool apart from its competitors is its focus on innovation. The company constantly strives to integrate cutting-edge technology into its products to enhance performance, energy efficiency, and user convenience. For instance, Whirlpool has introduced advanced features like 6th Sense IntelliFresh Technology in refrigerators for longer lasting freshness by adaptive cooling; ZPF Technology in washing machines for faster fill with zero pressure water flow; and IntelliConvert feature in ACs providing both efficient cooling as well as heating based on ambient conditions.

In addition to technological advancements within their products lines , what makes this company stand out is also their commitment towards sustainability through manufacturing processes which are eco-friendly . As part of social responsibility initiatives they have been driving high impact projects focusing on reducing carbon footprints across all manufacturing facilities

Whirpool has collaborated with various brands such as Amazon Alexa allowing customers hands-free control over their smart connected appliance portfolio including voice commands for operating refrigerator or Air conditioner ; similarly tie ups & partnerships with multiple e-commerce platforms offering exclusive deals thereby enhancing customer experience