Yatra Online Limited is one of India's leading online travel companies and operates as an e-commerce platform. The company provides a range of travel-related services, including domestic and international air ticketing, hotel bookings, holiday packages, bus tickets, rail tickets, activities, and ancillary services.

Yatra offers its customers the convenience of booking their travels through multiple channels such as desktops, mobile applications or call center facilities.

In terms of technology innovation, Yatra has introduced several features to enhance user experience on its platform. This includes virtual assistant for customer support, real-time pricing and availability updates for flights and hotels using advanced algorithms. Moreover,Yatra also enables customers to avail discounts by offering various promo codes which can be applied during checkout.

One factor that sets Yatra apart from its competitors is its comprehensive suite of travel-related services all available in one place. The company focuses on providing end-to-end solutions with competitive pricing options while ensuring a seamless booking experience for users.

As part of strategic collaborations,the company had entered into a merger agreement with Ebix Inc., under which Ebix would acquire Yatra Online making it India’s leading corporate travel service provider. With a strong focus on customer satisfaction and technological advancements,Yarta continues to strengthen its position in the highly competitive Indian online travel market.