IndiaMART InterMESH Limited is India's largest online B2B marketplace, connecting buyers with suppliers. The company was founded in 1996 and has since grown to become a significant player in the Indian e-commerce space.

The primary focus of IndiaMART is to provide a platform for small and medium-sized businesses, enabling them to showcase their products and services to a larger audience. This helps these businesses expand their reach beyond traditional boundaries and grow their customer base.

IndiaMART offers an extensive range of products across various categories such as industrial supplies, electronics & electrical goods, building & construction materials, apparel & fashion accessories, and many more. With over 98 million registered buyers and 6.4 million supplier storefronts, the company has created a robust ecosystem for trade within India.

An innovative aspect of IndiaMART's business model is its use of cutting-edge technology to facilitate seamless transactions between buyers and sellers. The platform provides features like AI-based product recommendations, secure payment gateways, real-time chat support, etc., making it easier for businesses to conduct commerce online.

One factor that sets IndiaMART apart from its competitors is its wide network coverage across tier I/II/III cities in India. This expansive reach allows even the smallest of suppliers or manufacturers located in remote areas to connect with potential customers nationwide.

In addition to its domestic operations, IndiaMART has also expanded globally by partnering with international organizations such as Alibaba.com (a subsidiary of Alibaba Group). This collaboration further enhances the accessibility of Indian products on a global scale while opening up avenues for international sourcing by Indian businesses.